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New Technologies(Marketing) - Paul

CGI was used in the trailers for Paul.
Video logs where also used to promote.
Also, Nick Frost and Simon Pegg set up a blog to address the audience and make them want to watch the film.
There was also a group on facebook to advertise the film- this is an example of viral marketing.
Nick Frost was also advertising the film via his twitter account.

Movie reviews can also be found on youtube

Paul Case Study

Case Study – Paul

Who distributed the film what were the issues associated with the film’s distribution?

Paul was distributed by Universal Pictures; there are fewer issues with the distribution of Paul because of Vertical Integration

What were the release dates for the film in cinemas?

14 February 2011(United Kingdom)
18 March 2011(United States

What other Films where released on the same day/week?

Due to it being released on a Monday, there was not much competition. Only one other film was released on that day, this film was titled “Tantric Tourists” this film was an independent film.

Was the campaign a grass roots or mainstream big event? How was word spread about the film? Virally on the Net? Mass advertising campaign with poster, trailers, etc.

The advertisement for Paul for quite expansive, trailers where shown in Cinemas and there was also a use of posters and billboards, Paul also relyed on word of mouth or “Viral” marketing from people who had seen the trailers and told their friends that it looked good.

Distribution Notes

Distribution Notes

• 10 Films released a week 
• Typical Release day is a Friday
• Overlooked by the FDA (Film Distribution Association) 
• There are 90+ territories 
• Hollywood has it's own distribution offices
• Below and Above the line costs
• Independent  companies have to hire their own distribution companies
• Big films have Opening Weekends, Pre-release marketing and Premiers
• Horizontal and Vertical Integration
• Mainstream films require 200+ 35mm prints
• Independent films require only 10+ mm prints
• Digital Screen Network

Working title production process

Working title Synthesis

Funding and the influence of Global Ownership
When working title first started out in 1983 they where producing low budget films for example, my beautiful laundrette (1985), they where solely funded by PolyGran and they werent injecting a big enough budget for them to make higher quality films. But when PolyGran was bought out by universal, Working title became part of the Universal Conglomerate. This meant that Working Title where recieving big sums of money to produce the films, this helped Working Title to secure big casts, and meant that they could add in more effects, which made them more succesfull.


Developments of Working Title
Working title started producing independent films early on, they where started up by Tim Bevan and Sarah Radcliffe in 1983. in 1992 then funding was taken over, sole fundeing by Polygran, under PolyGran's funding, they produced films such as "Robin hood" and "Drop Dead Fred". In 1999, Working title got bought out by Universal Studios, they then became part of their conglomerate, and because of this they recieved a massive increase in funds/budgets

In the present day, working title have produced over 100 films, and are now branching out into the 3D film market by producing Nanny Mcphee in 3D. And they will continue to grow as a company as long as they have the financial backing of Universal.

There are many advantages of investment from a conglomerate, such as more of a budget available for your productions meaning you can incorporate new features into your production e.g. 3D technology, special effects, and new cameras such as silicon cameras etc. Another advantage could be Increased avenues when advertising the film, the parent company(in this example, Universal) can advise working title. 

There are also disadvantages to investment such as If you have too many investors, it may result in conflicting ideas, and may disrupt the production, also the investor may try to have too much influence into the production, causing the producer & director to have less control

Examples of Media Theorys

Claude Levi-Strauss (1908 - 2009)

Binary Opposites
Good / Evil
Black / White
Tall / Short
Old / Young  ect.

Vladimir Propp (1895  - 1970)
Charector Roles
1) The hero - the character who seeks something.
2) The Villain - Someone who tries to stop the hero.
3) The donor - who provides an object with some magic property.
4) The Helper - aids the hero.
5) The Princess  - reward for hero - often the object of villians
6) Her Father - who rewards the hero
7) The dispactcher - who sends the hero on his way.
8) The False hero - seems to be heroic intially. Turns out to be evil/ Red Herring

Red Herring:
A character or object that is intoduced as seemingly important. It is left behind/forgotten/never mentioned again. Turns out to have been of no importance.

Tzvetan Todorov (1939 -   )
All stories begin with an equilibrium this is disprupted, then restored. A classic begginging, middle, end narrative structure.
3 part narrative structure:
1. Equilibrium
2. Disruption of equilibrium
3. Restoration of equilibrium or new equilibrium.

Audience Theory

1. Do you think the audiences for most media texts do come from all walks of life´ or do different kinds of people watch very different kinds of programme? Are there any examples of media texts that you can think of that do seem to have audiences of all kinds of people?

It all comes down to personal prefference. For example, if you are a fan of the action genre you tend to stick to the texts that contain a lot of Action, if you like romantic texts then you will lean towards a more romantic storyline. Also age plays a major part, a child is much more likely to want to watch a animated programme than a adult, and an adult is much more likey to be interested in horror and thriller type texts for example `Saw` or `The Godfather`.
There are plenty of examples of media texts that appeal to everyone for example The Simpsons. this example appeals to children because of the children in the cartoon, and purely for the fact that it is animated. Adults like it because of some of the jokes involved that only adults will understand.

2. How much of your media experience occurs when you are on your own and how much when you are with others? 
I think when you are on your own you are far morepassive because you take more information when your aren't being distracted. Then again, you might be more obliged to watch different things if you are with others as there opinions might affect what you watch and dont want.

4. Are there any ways in which you share your experiences of the media with other people who weren't around when you experienced the text? List as many ways as you share experiences (e.g. msn etc)
If you see a programme that you really like, you tend to tell your family and friends via any of the following
- Facebook
- Twitter
- SMS messaging
-MMS messaging
-Phonecalls
- Word of Mouth
-Hearing it on the GrapeVine

Task 2
1. Can you think of any examples where the media have been seen to influence public behaviour or have been blamed for an individuals behaviour? 
An example of media that has influenced people to peform acts of misbehavoir are television programmes such as Skins which portray teenagers as people who frequently take drugs and engange in mysterious sexual acts. Also the Videogame "Hitman" was banned from sale in the UK because of it's graphic violence and the fact that it was influencing small children's minds and making them think violence is OK