Case Study – Paul
Who distributed the film what were the issues associated with the film’s distribution?
Paul was distributed by Universal Pictures; there are fewer issues with the distribution of Paul because of Vertical Integration
What were the release dates for the film in cinemas?
14 February 2011(United Kingdom)
18 March 2011(United States
18 March 2011(United States
What other Films where released on the same day/week?
Due to it being released on a Monday, there was not much competition. Only one other film was released on that day, this film was titled “Tantric Tourists” this film was an independent film.
Was the campaign a grass roots or mainstream big event? How was word spread about the film? Virally on the Net? Mass advertising campaign with poster, trailers, etc.
The advertisement for Paul for quite expansive, trailers where shown in Cinemas and there was also a use of posters and billboards, Paul also relyed on word of mouth or “Viral” marketing from people who had seen the trailers and told their friends that it looked good.
