The Kings Speech

The king’s speech case study final powerpoint

View more presentations from kelger

New Technologies(Marketing) - Paul

CGI was used in the trailers for Paul.
Video logs where also used to promote.
Also, Nick Frost and Simon Pegg set up a blog to address the audience and make them want to watch the film.
There was also a group on facebook to advertise the film- this is an example of viral marketing.
Nick Frost was also advertising the film via his twitter account.

Movie reviews can also be found on youtube

Paul Case Study

Case Study – Paul

Who distributed the film what were the issues associated with the film’s distribution?

Paul was distributed by Universal Pictures; there are fewer issues with the distribution of Paul because of Vertical Integration

What were the release dates for the film in cinemas?

14 February 2011(United Kingdom)
18 March 2011(United States

What other Films where released on the same day/week?

Due to it being released on a Monday, there was not much competition. Only one other film was released on that day, this film was titled “Tantric Tourists” this film was an independent film.

Was the campaign a grass roots or mainstream big event? How was word spread about the film? Virally on the Net? Mass advertising campaign with poster, trailers, etc.

The advertisement for Paul for quite expansive, trailers where shown in Cinemas and there was also a use of posters and billboards, Paul also relyed on word of mouth or “Viral” marketing from people who had seen the trailers and told their friends that it looked good.

Distribution Notes

Distribution Notes

• 10 Films released a week 
• Typical Release day is a Friday
• Overlooked by the FDA (Film Distribution Association) 
• There are 90+ territories 
• Hollywood has it's own distribution offices
• Below and Above the line costs
• Independent  companies have to hire their own distribution companies
• Big films have Opening Weekends, Pre-release marketing and Premiers
• Horizontal and Vertical Integration
• Mainstream films require 200+ 35mm prints
• Independent films require only 10+ mm prints
• Digital Screen Network